Mobile Operators
Unlock the potential of user generated content with mobile media services that drive revenue and ROI.
The problem:
User generated content (UGC) services remain an untapped business opportunity for mobile operators. 100 Billion camera-phone photos were taken in 2005, yet less than 5% of user-generated media resulted in MMS messages.*
The reason for this is two-fold: Operators are held back by the network, storage, and device costs associated with these services, and users are limited by high data costs and technology that restricts them to slowly pushing low resolution photos to friends on the same network.
Our solution:
PixSense PSP™ enables mobile operators to tap the full potential of their existing infrastructure and services by eliminating the usage barriers to mobile media sharing that are in place today.
With PixSense, mobile operators can:
Extract maximum revenue from data services
Customers demand advanced photo sharing capabilities without higher costs, but existing infrastructure constraints discourage regular use. This limits the operator’s ability to drive UGC service revenue. PixSense fills the gap, applying innovative technologies on top of existing infrastructure to maximize return on investment for the operator while delivering the experience users expect.
Lower the cost of high quality photo sharing
Today’s mobile data service infrastructure is designed for messaging, not sharing and storage of high resolution media files. PixSense can compress photos up to 90% on top of JPEG with no loss of resolution, lowering the operator’s costs of storing and transferring media and supporting faster photo sharing for subscribers.
Establish long-term customer relationships with photo archiving
Available as a white label service, customers will associate the mobile operator’s brand with PixSense's intuitive, high value service. The seamless phone-to-web interaction encourages routine photo archiving; the more photos customers store, the greater their personal connection with the operator’s brand.
Ensure rapid deployment of photo sharing services
With PixSense, mobile operators can bring to market a full featured photo and video client while avoiding high capital expenditures. Our turnkey, hosted solutions reduce time to market, and are highly customizable for regional requirements.
*Sources: Photo Marketing Association International, Pyramid Research